Admit it. You click.
Maybe you’re one of the 6 million who watched this and sent the link to your friends.
Old Spice Guy ad: http://www.youtube.com/watch?v=3R2cnxz27LI
Or maybe you posted this on Facebook. Twenty-three million watched that one.
T-Mobile Royal Wedding Spoof: http://www.youtube.com/watch?v=Kav0FEhtLug
Old Spice and T-Mobile? They’re ecstatic with the results.
CNN says mainstream advertisers are only starting to wake up to the potential of viral advertising as a big-time marketing tool. Spending for online video advertising is $1.97 billion this year, according to the media analysis firm Visible Measures, and the company predicts that number will rise to nearly $6 billion in 2014. There’s even a weekly Top 10 Viral Video Ad chart chronicling the top-performing brand-driven campaigns. That’s how important viral videos have become.
Old Spice and T-Mobile may have had big budgets, but viral advertising is really about big concepts. I know because we’ve helped companies of all sizes and on a variety of budgets get people’s attention on YouTube, Facebook, Twitter and other social networking sites. Getting a message to go viral is about engaging the viewer, developing a relationship, optimizing the video for search engines and driving people to talk about it.
So where does your brand stack up? Do you have the market’s attention?
Are consumers texting, Tweeting and posting your ads?
Let’s talk about how QUE Productions can get the market talking about your business.
Call 631-422-6755 or click info@QUEProductions.com to get the conversation started.